Thoughts on brand strategy, identity, and digital design.
How Bodkin turns the AlixPartners Disruption Index into a clear editorial experience each year, across editorial design, data visualisation, and print.
A clear guide to branding costs, what different budgets should include and how to compare branding proposals without reducing the decision to a logo.
A realistic guide to website costs in Bath, from template builds to serious custom websites, and what actually changes as the budget grows.
Our site now publishes llms.txt and a machine-readable brand kit, generated from the same data as our pages. Because agents are a brand audience now.
![Colophon spread from the book Ritual Technology, set entirely in Adrian Frutiger's OCR-B typeface. Columns of green, red, and blue monospaced text declare "this book is readable by both human(s) [and] machine[s]" beside a full character set, ASCII-art figures, and duotone photographs treated as data entries. A teal-tinted cat labelled GARY [RIP], a man and an upside-down dog in orange labelled TIM and LOULOU, and a blue-tinted portrait labelled DINA.](/_astro/hero.D6lxdkQ6_ZJvxUm.webp)
What tartan, banknotes, and a printer's secret taught me about designing brands for machines.
Cyanotypes, ink prints and leaf prints from Hollie's analogue practice, and how making things by hand is starting to shape the work at Bodkin.
Bath has more design talent per square mile than most cities its size. An honest guide to choosing the right agency for the work you actually need.
An honest guide to commissioning serious web design near Bath. What to put on the brief, what to listen for in the response, and how to spot a serious studio.
Hollie Marsh joins Bodkin as a Graphic Designer, bringing an exploratory, hands-on approach and a love of experimental processes to the studio.
Rebrands rarely fail because the new identity is wrong. They fail because the business waited too long, or for the wrong reasons. How to tell when it is time.
Speed is usually treated as a technical concern. It is also one of the strongest brand signals you have. Here is why performance belongs in the design brief.
How a collaboration with illustrator Caitlin Turner helped give form to the mythology, romance and narrative at the heart of the Rudin jewellery brand.
Dave Smith joined Bodkin as our Software Engineer in July last year. Some introductions are longer overdue than others.
A logo on its own rarely solves the problem. The businesses that scale well are the ones that invest in a brand system, not just an identity refresh.
Why working with a local design studio matters, and how Bodkin collaborates with ambitious businesses in and around Bath.
The real reason we rebuilt our site was not visual. It was about closing the gap between what we tell clients and what our own website actually delivered.