Product design for complex digital tools.

When a product is doing real work for real users, design decisions have consequences. They affect speed, confidence, trust, and whether people can actually get through the task in front of them.

We work with product and engineering teams to make complex tools clearer, more consistent, and easier to use.

YakChat product interface shown in context.

Who this is for

For product teams who need design to pull its weight.

The product has grown, but the experience has not kept pace. New features have been layered onto an interface that was built for a simpler version of the tool, and users are feeling the friction. New users struggle to get started, experienced users lean on workarounds, and design and engineering are working from different assumptions.

Our best work happens with founders, product leads, and engineering teams who want a proper design partner and a shared way forward.

What we do

We design interfaces around how the product is actually used.

We stay close to the product, the people building it, and the people using it. Flows, components, and critical screens are developed together so what gets designed is useful, buildable, and grounded in reality.

UX research and flows

Understanding what users are trying to do, and where the experience gets in the way.

Information architecture

Clearer structure, hierarchy, navigation, and states.

UI design

Interfaces with clarity, character, and consistency.

Design systems

Components and patterns teams can keep building with.

Prototyping

Useful prototypes for testing and decision-making.

Engineering handover

Files, specs, and collaboration that help teams move into build.

Selected project proof

Recent digital product work.

A selection of recent work from the studio.

YakChat: A complex B2B messaging platform reworked across product, system, and interface.

YakChat

A complex B2B messaging platform reworked across product, system, and interface.

View case study
Perfectly Clear: Sophisticated image correction software made more intuitive for busy B2B users.

Perfectly Clear

Sophisticated image correction software made more intuitive for busy B2B users.

View case study
AlixPartners: A generative brand tool designed in close collaboration with an internal team.

AlixPartners

A generative brand tool designed in close collaboration with an internal team.

View case study

How we work

A process that stays close to the product and the team behind it.
  1. 01

    Audit and framing

    We spend time with the product, the team, and the points of friction.

  2. 02

    Systems and core flows

    We focus first on the parts of the product where clearer design will matter most.

  3. 03

    Design and build in parallel

    We work closely with engineering, so the work stays grounded and moves faster.

  4. 04

    Iteration

    We refine as the product evolves, rather than treating launch as the finish line.

Common questions

Digital product design: common questions

Do you only work on greenfield products?
No. Most of our work is on products that have grown unevenly and need rework, restructuring, or a proper design system before the next phase.
How do you work with engineering teams?
Closely. We design in parallel with build, share work in code where the engagement calls for it, and treat handover as continuous rather than a single milestone.
Can you build a design system from scratch?
Yes. See our brand systems and design systems work.
Do you work with B2B SaaS specifically?
Often, yes. Recent product work includes YakChat, Perfectly Clear, MediaViz, and AlixPartners.
Do you work with teams outside the UK?
Yes. Product engagements regularly run with teams in the US and Europe, working remote-first with on-site visits where useful.

Other services

Explore the rest of the studio.

If the product has become harder to use as it has grown, tell us where the friction is.

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