Brand identity for businesses that have outgrown how they look.

Sometimes the business has moved on, but the brand has stayed where it was. What once felt right now feels dated, inconsistent, or too small for where the company is heading.

We help founders and in-house teams build identities with clarity, character, and enough rigour to work properly across every touchpoint.

Bloobloom brand identity hero image.

Who this is for

For teams whose brand no longer reflects the quality of the business.

You might be launching something new, repositioning, or simply realising the current identity is no longer doing the job. The company has changed, the offer has matured, and the brand has not kept up.

We work best with founders, CMOs, and brand leads who know it is time to take things seriously and want the work done with care.

Common problems

Where the current brand starts to get in the way.

1

The identity feels dated, generic, or too slight for the business you have become.

2

The logo, colour, type, and imagery do not hold together across site, product, print, and sales material.

3

Different people are interpreting the brand in different ways, and the work is drifting.

4

There is no proper system behind it, so every new application becomes a new decision.

What we do

We build identities with enough thinking behind them to last.

We do not separate strategy from design and hope they meet in the middle. Positioning, naming, and visual identity are developed together, so the end result feels distinctive, coherent, and usable in the real world.

Positioning and messaging

Clear thinking, expressed in language the team can actually use.

Naming and verbal identity

Names, taglines, and tone that feel true to the business.

Logo and wordmark design

Marks drawn with care, not pulled from familiar tropes.

Visual systems

Colour, type, grids, and imagery built to work together.

Brand guidelines

Useful guidance that helps teams make better decisions.

Launch and rollout

Key assets delivered with consistency from the outset.

Selected project proof

Recent brand identity work.

A selection of recent work from the studio.

Equals Even

A doctor-founded skincare brand built around trust, clarity, and a distinctive visual idea.

View case study

MediaViz

An AI image intelligence platform given a more human, recognisable identity.

View case study

Rudin

A fine jewellery brand with a rich, characterful world built around story.

View case study

Bloobloom

A charitable eyewear brand with a bold point of view and a clear visual system.

View case study

How we work

A clear process, shaped around the project.
  1. 01

    Discovery

    We look closely at the business, the category, and what is changing.

  2. 02

    Positioning

    We define the core idea the identity needs to express.

  3. 03

    Identity design

    Logo, type, colour, and system are developed together, not in isolation.

  4. 04

    Rollout

    Guidelines, templates, and launch assets are delivered ready to use.

If the business has moved on and the brand has not, we should talk.

Start a conversation