How much does branding cost?

Most Bodkin branding projects sit between £10,000 and £20,000, depending on how much positioning, naming, and rollout the brief needs. We have written an honest breakdown of what different budgets buy in our guide to how much branding costs .

What does a brand identity project usually include?

Positioning and core messaging, naming where needed, logo and wordmark, type and colour systems, imagery direction, and a set of working guidelines. Scope flexes around what the business actually needs.

How long does a brand identity project take?

Most run between eight and sixteen weeks, depending on scope and how many stakeholders are involved. We will give you a clear timeline as part of the proposal.

Do you work with in-house design teams?

Often, yes. We work alongside in-house brand leads, marketing teams, and CMOs as a senior creative partner rather than replacing the team.

Will the identity work across our website and product?

Yes. We design identities that hold together across brand, web, and digital product, because we work across all three.

Our studio is at Glove Factory Studios, a short drive from Bath, Bradford-on-Avon, and Bristol. You can read more about our design agency services near Bath .

Brand identity for businesses that have outgrown how they look.

Sometimes the business has moved on, but the brand has stayed where it was. What once felt right now feels dated, inconsistent, or too small for where the company is heading.

Working from our studio just outside Bath, we help founders and in-house teams build identities with clarity, character, and enough rigour to work properly across every touchpoint.

Start a project

Who this is for

For teams whose brand no longer reflects the quality of the business.

You might be launching something new, repositioning, or simply realising the current identity is no longer doing the job. The company has changed, the offer has matured, and the brand has not kept up. There is no proper system behind it, so every new application becomes a new decision.

We work best with founders, CMOs, and brand leads who know it is time to take things seriously and want the work done with care.

What we do

We build identities with enough thinking behind them to last.

We do not separate strategy from design and hope they meet in the middle. Positioning, naming, and visual identity are developed together, so the end result feels distinctive, coherent, and usable in the real world.

Positioning and messaging

Clear thinking, expressed in language the team can actually use.

Naming and verbal identity

Names, taglines, and tone that feel true to the business.

Logo and wordmark design

Marks drawn with care, not pulled from familiar tropes.

Visual systems

Colour, type, grids, and imagery built to work together.

Brand guidelines

Useful guidance that helps teams make better decisions.

Launch and rollout

Key assets delivered with consistency from the outset.

Selected project proof

Recent brand identity work.

A selection of recent work from the studio.

See all our work

Equals Even

A doctor-founded skincare brand built around trust, clarity, and a distinctive visual idea.

View case study

MediaViz

An AI image intelligence platform given a more human, recognisable identity.

View case study

Rudin

A fine jewellery brand with a rich, characterful world built around story.

View case study

Bloobloom

A charitable eyewear brand with a bold point of view and a clear visual system.

View case study

How we work

A clear process, shaped around the project.

01
Discovery

We look closely at the business, the category, and what is changing.
02
Positioning

We define the core idea the identity needs to express.
03
Identity design

Logo, type, colour, and system are developed together, not in isolation.
04
Rollout

Guidelines, templates, and launch assets are delivered ready to use.

Common questions

Brand identity design: common questions

How much does branding cost?: Most Bodkin branding projects sit between £10,000 and £20,000, depending on how much positioning, naming, and rollout the brief needs. We have written an honest breakdown of what different budgets buy in our guide to how much branding costs.
What does a brand identity project usually include?: Positioning and core messaging, naming where needed, logo and wordmark, type and colour systems, imagery direction, and a set of working guidelines. Scope flexes around what the business actually needs.
How long does a brand identity project take?: Most run between eight and sixteen weeks, depending on scope and how many stakeholders are involved. We will give you a clear timeline as part of the proposal.
Do you work with in-house design teams?: Often, yes. We work alongside in-house brand leads, marketing teams, and CMOs as a senior creative partner rather than replacing the team.
Will the identity work across our website and product?: Yes. We design identities that hold together across brand, web, and digital product, because we work across all three.
Where are you based?: Our studio is at Glove Factory Studios, a short drive from Bath, Bradford-on-Avon, and Bristol. You can read more about our design agency services near Bath.

Other services

Explore the rest of the studio.

If the business has moved on and the brand has not, we should talk.

Start a conversation

Brand identity for businesses that have outgrown how they look.

Who this is for

For teams whose brand no longer reflects the quality of the business.

What we do