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Design Doesn't Always Start in Figma

A collage of Hollie's cyanotype prints, a large orange flower silhouette alongside blue and white botanical prints on a black background.

One of the nicest things about growing Bodkin is seeing how each new person brings something different into the studio.

Hollie joined us as a graphic designer earlier this year, and her hands-on, analogue approach has felt really fresh for us. She works with processes like cyanotypes, ink printing, leaf prints and illustration, using natural forms, texture and chance to create imagery that feels tactile and full of life.

Three blue and white cyanotype prints of flowers and stems, arranged on a black background A collage of cyanotype prints in blue and burnt orange, botanical silhouettes overlapping leaf shadows

Letting the process decide

A cyanotype is one of the oldest photographic printing processes there is. You coat the paper, arrange the plants on top, expose it to light and wait. Ink printing works the same way in spirit: press a flower or a leaf into ink, press it onto paper, and see what survives the transfer. There is no undo. The materials get a say in the outcome.

That unpredictability is not a flaw in the process. For Hollie, it is the appeal.

What draws me to these processes is their unpredictability. I never quite know what the outcome will be, and that element of discovery is what makes them so intriguing.

Cyanotype experiments in green and yellow tones, clover shapes pressed into textured colour Cyanotype edits in purple and yellow, leaf shadows layered with petal prints and an orange leaf study

A leaf-shadow print in purple and yellow with three small monochrome ink prints of single flowers A lilac ink edit of pressed petals beside two small black ink prints of single stems

The ink prints hold an amazing amount of detail for something made by pressing a flower into paper. Veins, petal edges, the bend of a stem. Scanned and recoloured, they take on another life entirely.

A collage of ink prints, single flowers in black ink alongside a terracotta-toned edit of a pressed petal Two ink illustrations of flowers, one in black ink on blue paper and one in blue ink on white

A close-up flower illustration in bold black line on blue, with a small crocus sketch inset

Rosemary in Florescence

Some of the pieces here are from Hollie’s final university project, Rosemary in Florescence, a publication inspired by her elderly next-door neighbour’s lifelong love of gardening. Through image-making, materiality and storytelling, the book commemorates Rosemary’s devotion to her craft, and celebrates the beauty found in patience, care and growth.

It is a lovely piece of work. Interview fragments drift across the spreads the way conversation actually drifts, between photographs of the greenhouse, the spare bedroom full of seed trays, and a handwritten to-do list that says more about devotion than any caption could.

A spread from Rosemary in Florescence: a black and white photograph of an elderly couple beside the words "they were the start of it" Two spreads from the book: seed trays filling a spare bedroom, and scattered typography reading "you feel happy in the garden"

Two spreads from the book: ink prints beside the words "when a plant doesn't survive", and Rosemary potting seedlings in her greenhouse

Feeding back into the studio

Others are from more recent explorations for one of our own projects, where that same way of thinking has started to feed into the work we’re doing at Bodkin.

It’s the kind of thing I was excited about when we hired her. Getting away from the screen, making things by hand, letting the process be a bit unpredictable and seeing where it takes you. We spend most of our working lives in brand systems and component libraries, and the work is better for having something growing at the other end of the desk that refuses to behave.

A lovely reminder that design doesn’t always need to start in Figma. Sometimes it starts with leaves, light, ink, paper and a bit of patience.

If you enjoyed this, our post on bringing Rudin’s stories to life through illustration covers another side of the studio’s image-making.

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