Website support & SEO
Your website should keep moving forward.
Launching a website is only the beginning. Bodkin provides ongoing design, development, maintenance, and search optimisation to keep your website healthy, useful, and improving over time.
Support for Shopify, WordPress, Sanity, and custom-built websites.
Beyond launch
One team, beyond launch
Websites change after launch. Content needs updating, campaigns need landing pages, products and services evolve, platforms release updates, small issues appear, and search behaviour moves on.
Many organisations either neglect their website or juggle several suppliers to keep it working. Bodkin provides one ongoing relationship spanning design, development, content structure, technical maintenance, and search optimisation.
Because we design and build websites, we already understand how brand, content, user experience, and technology work together. That understanding carries into every small piece of work.
Support plans
Ongoing website support
Choose the level of involvement you need, from dependable oversight and occasional help to an active monthly design and development partnership. Every plan shares the same care layer; the plans differ by how much studio time and proactive involvement you get.
The same care under every plan
Every plan includes
- Monthly website health review
- Uptime and key journey monitoring
- Platform and deployment oversight
- Basic technical SEO checks
- Basic accessibility checks
- A shared record of requests and completed work
We monitor and manage the environment your website runs on, whether that is Shopify, WordPress, Vercel, or another supported platform. Hands-on work is carried out within your plan's monthly studio time.
Care
£120
per month
For organisations that need dependable oversight and occasional help.
Up to one hour of studio time each month
Use it for
- Small content updates
- Minor layout and styling fixes
- CMS or Shopify assistance
Standard scheduling
Improve
Recommended£360
per month
For websites that change regularly and need ongoing attention.
Up to four hours of studio time each month
Use it for
- Design and development improvements
- Landing pages and new website sections
- Shopify merchandising and storefront updates
- Monthly analytics and search review
- Recommended priorities for the following month
Prioritised scheduling
Partner
£640
per month
For organisations that want Bodkin actively involved in the website.
A full studio day of delivery each month
Your monthly partnership also includes
- Monthly planning call
- Ongoing improvement roadmap
- Campaign and launch support, within your monthly time
- Conversion and user experience improvements
- Proactive identification of opportunities and issues
Priority scheduling
The studio time shown is each plan's monthly total, not added to the plan below. Hands-on work such as content updates and layout fixes is carried out within that time; the ongoing care items above run continuously and do not use it. Studio time resets each month and does not automatically roll over. Larger pieces of work will be scoped and agreed separately before work begins. All prices exclude VAT.
Website hosting, Shopify subscriptions, premium apps, and other third-party fees are not included unless agreed separately.
What support can include
The things that keep a website moving
Content and campaigns
- Updating pages and navigation
- Creating campaign landing pages
- Adding new services, case studies, or team members
- Improving existing copy and page structure
- Preparing seasonal and promotional content
Design and experience
- Refining layouts and interactions
- Creating new reusable components
- Improving mobile experiences
- Fixing accessibility issues
- Improving customer journeys and conversion points
Development and maintenance
- Resolving bugs and broken layouts
- Managing CMS and platform updates
- Monitoring performance and uptime
- Reviewing third-party apps and integrations
- Improving page speed and technical quality
Analytics and search health
- Checking analytics and tracking
- Identifying unusual traffic changes
- Finding broken links and missing metadata
- Reviewing indexing and Search Console warnings
- Highlighting opportunities that need deeper SEO work
The exact work depends on the website, the platform, and the support plan you choose.
Shopify
Ongoing Shopify support
Shopify makes it straightforward to run an online store, but keeping the storefront effective still requires regular attention.
Bodkin supports organisations with the design, content, and technical work around Shopify, without requiring a large redesign project every time something changes. This is design, development, and storefront support, not outsourced customer service or fulfilment.
- Product and collection page improvements
- Promotional and campaign landing pages
- Shopify theme changes
- New storefront sections
- Navigation and merchandising improvements
- App configuration and troubleshooting
- Mobile and checkout journey reviews
- Conversion improvements
- Content and image updates
- Bug fixes and responsive layout issues
Shopify subscriptions, paid themes, and third-party app charges remain the responsibility of the client.
Platforms
Support for the website you already have
We support websites built with Shopify, WordPress, Sanity, Astro, Next.js, headless CMS platforms, and custom code.
Websites originally designed or developed by Bodkin can usually move directly onto a support plan. Websites built by another supplier may need an initial technical and design review before being accepted, so the monthly plan reflects the website as it actually is.
The review helps us understand
- How the website is built
- The condition of the code or theme
- Existing hosting and deployment
- Plugins, apps, and integrations
- Analytics and tracking
- Security or maintenance risks
- The practical level of support required
Search optimisation
Search optimisation that leads to action.
Search optimisation should not end with a spreadsheet of recommendations. Bodkin combines research, content structure, design, and development so that the improvements we identify can actually be implemented.
We look beyond headline traffic figures to understand what people are searching for, which visits are valuable, and whether the website is sending the right signals to search engines and emerging AI discovery tools.
Discovery now spans Google, AI assistants, YouTube, and social platforms, while conventional search remains commercially important. The aim is the same across all of them: to make your organisation easier to find, understand, and trust.
Starting points
Establish the right baseline
Monthly search work begins with reliable data and clear priorities. Choose a focused baseline for a smaller website or a broader foundation for a more complex or strategically important one.
SEO Baseline
From £600
one-off
A focused starting point for smaller, less complex websites that need dependable priorities before monthly optimisation begins.
- Search Console and Google Analytics review
- Technical scan and indexation checks
- Review of agreed priority pages
- A prioritised action list
- One bounded implementation task
SEO Foundation
From £1,800
one-off
A structured review and improvement project for larger, more complex, or strategically important websites.
Research and review
- Search Console review
- Google Analytics review
- Keyword and search-intent analysis
- Competitor and search-landscape research
- Review of high-performing and low-value traffic
Technical
- Technical website crawl
- Indexation and canonical review
- Redirects and broken links
- XML sitemap and robots configuration
- Structured data and schema
- Core Web Vitals and performance
- Mobile and accessibility considerations
Content and signals
- Page title and meta-description review
- Heading and content structure
- Internal linking analysis
- AI readability and machine-readable brand signals
Action
- Implementation of a bounded set of priority fixes
- A three-to-six-month roadmap
Scope and pricing are confirmed after an initial review. Prices exclude VAT.
Monthly search plans
Maintain or actively grow
Search Essentials keeps informed attention on the clearest current opportunity. Ongoing Search supports a broader programme of research, coordinated priorities, and continuous improvement.
Search Essentials
£300
per month
For smaller organisations that want informed monitoring and one focused improvement each month.
- Monthly Search Console and analytics review
- Organic traffic, query, and indexation monitoring
- Basic technical SEO checks
- Identification of the clearest current opportunity
- One priority page or issue each month
- Titles, headings, metadata, and internal linking improvements
- Up to two hours of focused optimisation or implementation
- Concise monthly summary
Ongoing Search
£600
per month
For organisations that want an active search programme with broader research, coordinated priorities, technical improvements, and implementation.
- Monthly Search Console and analytics review
- Organic traffic and query monitoring
- Technical crawl and indexation checks
- Keyword and content opportunities
- Optimisation of existing pages
- Titles, headings, and metadata
- Internal linking improvements
- Structured data and technical SEO
- Review of newly published pages
- Competitor and search landscape observations
- AI search and brand-discovery considerations
- Up to four hours of implementation each month
- Concise monthly summary
- Clear priorities for the following month
Monthly plans begin after an SEO Baseline, an SEO Foundation, or a suitable recent audit that we have reviewed. We do not guarantee rankings or a particular commercial result. Larger content projects, extensive copywriting, major development, digital PR, and backlink campaigns are quoted separately. Prices exclude VAT.
Which do you need?
Website health or active search growth?
Website support helps prevent search problems. Search Essentials and Ongoing Search add dedicated analysis, prioritisation, and implementation for organisations that want to improve visibility and attract more relevant visitors.
Included within website support
- Broken link checks
- Indexing warnings
- Missing page titles or metadata
- Analytics and tracking issues
- Obvious technical search problems
- Basic recommendations
Available through dedicated search plans
- Search and audience research
- Keyword and intent analysis
- Content optimisation
- Page-by-page improvements
- Technical SEO implementation
- Competitor analysis
- Search performance monitoring
- Active prioritisation for growth
Combined plans
One website, one ongoing plan
Website support and SEO often work best together. Research identifies the opportunity, while design and development turn it into a better page, journey, or feature.
We can combine ongoing website support and search optimisation into one monthly relationship, with the balance of work agreed around your organisation, website, and priorities.
Charities
Support for charities
We offer reduced website support pricing to selected charities and not-for-profit organisations. These plans are intended for smaller organisations that need dependable hosting, maintenance, and occasional help, but may not have the budget for a standard commercial support arrangement.
Availability is limited and assessed individually.
Why Bodkin
Why keep working with Bodkin?
One team across disciplines
Brand, content, design, development, and search are considered together rather than passed between disconnected suppliers.
Improvements, not just recommendations
Because we design and build websites, we can usually implement the improvements we identify.
Context that builds over time
An ongoing relationship means less time explaining the organisation, brand, and website each time work is needed.
Flexible access to a studio
Clients gain regular access to an experienced team without employing separate internal specialists.
Honest priorities
We focus on the work most likely to improve the website rather than filling each month with unnecessary activity.
How support works
Simple, visible, and easy to manage
Urgent or business-critical issues are acknowledged as quickly as possible, though the plans are not a guaranteed 24-hour emergency service.
- 01
Initial review
We review the website, its platform, and the type of support required.
- 02
Choose a plan
We agree the appropriate level of monthly support and any immediate priorities.
- 03
Send requests
You submit requests through an agreed shared support space or by email.
- 04
Review progress
We maintain a visible record of requests, completed work, time used, and future priorities.
Common questions
The practical details
Does unused support time roll over?
Support time resets each month and does not automatically roll over. This helps us reserve reliable capacity across the studio.
Can I request work beyond my included hours?
Yes. We will let you know when a request sits outside the monthly allowance and provide an estimate before proceeding.
Do you support websites you did not build?
Yes, subject to an initial review. We need to understand the platform, code, theme, hosting, and existing integrations before confirming the right plan.
Is hosting included?
Every plan includes oversight of the environment your website runs on, whatever the platform. Hosting itself, along with Shopify subscriptions and other third-party fees, is charged separately where applicable rather than bundled into the plan, so you never pay for hosting you do not use.
Are Shopify app costs included?
No. Shopify subscriptions, premium themes, and third-party app fees are paid separately by the client.
Does website support include SEO?
Website plans include basic search health checks. Active research, content optimisation, and ongoing search growth are covered by the SEO Foundation and Ongoing Search services.
Can you guarantee Google rankings?
No responsible provider can guarantee a particular ranking. We use research, technical improvements, and continuous optimisation to increase the likelihood that the right audiences can find and understand the website.
Do I need an SEO review before monthly search support?
Usually, yes. Search Essentials and Ongoing Search begin after an SEO Baseline, an SEO Foundation, or a suitable recent audit that we have reviewed. This gives us reliable data and clear priorities before monthly work begins.
Can you write content?
We can improve page structures, messaging, and existing website copy. Larger copywriting and content-production projects may be estimated separately.
Can support be cancelled?
Yes. Plans are monthly and designed to be easy to leave, with straightforward cancellation terms confirmed in the service agreement.
Keep your website useful, healthy, and moving forward.
Tell us what you are running, what is changing, and where you need support. We will recommend a practical starting point.
Or email info@bodkin.studio with your website URL and platform.