Bloobloom
Bloobloom is a disruptive new business in the glasses space that offers beautifully designed eyewear made with high quality materials in Italy for a much lower price than competitors. Bloobloom is a charity driven business. For every pair a consumer buys, Bloobloom donates a pair to someone in need through their Pair for Pair programme.
- Client
- Bloobloom
- Year
- 2024
- Role
- Brand IdentityVisual IdentityBrand GuidelinesPackaging DesignArtworkingPrint ProductionWebsite DesignArt Direction
The brand draws from the brothers’ French upbringing, channelling the quirky, bold aesthetic of high-end Parisian fashion brands. The vivid ultramarine blue comes directly from their manifesto, ‘la vie en bloo’.
The visual identity symbol is an 8-pointed star inspired by the octagram found on iconic Moroccan tiles — representing spirituality, culture and hope, guiding the brand in its exciting new direction.
A significant portion of the project focused on developing a variety of packaging solutions — from home-trial boxes to purchased orders — ensuring each package provided a delightful brand experience.
