MediaViz

MediaViz came to us to create a brand identity that better reflected the intelligence, speed and flexibility of its AI-powered image analysis platform. The business helps stock image libraries and visual content platforms make large collections easier to search, organise and understand by generating structured, confidence-weighted metadata. Central to the proposition was a simple idea: helping AI interpret images with more of the nuance a human would naturally notice. Our challenge was to express that sophistication in a way that felt clear, useful and human. Rather than leaning into cold, generic AI cues, we built the identity around two familiar references: the camera roll, with its grids, thumbnails and selection states, and the human eye, as a symbol of perception and recognition. This led to a distinctive pixel-based visual system and a logomark that combines an "M" and "V" within a single grid.

Client: MediaViz
Year: 2025
Role: Brand StrategyIdentity DesignLogo DesignArt DirectionVisual SystemBrand Guidelines

MediaViz needed a brand identity that reflected the intelligence and versatility of its AI image analysis technology. Its platform helps stock image businesses improve discoverability, metadata consistency and category structure across large visual archives. At the heart of the brief was a clear idea: helping AI see more like a human, recognising visual cues and nuances that other systems often miss. The goal was to create an identity that captured the sophistication of the product while keeping it accessible, practical and human.

We built the identity around two core references: the camera roll and the human eye. The camera roll gave us a familiar visual language of grids, thumbnails, modular image tiles and selection states, while the eye introduced a more human idea of perception and recognition. Together, they shaped a pixel-led identity system, including a distinctive logomark where an "M" and "V" are formed within a single grid. The result balances technical precision with clarity and warmth, avoiding the usual AI clichés in favour of something more grounded and recognisable.

Our concept drew on two familiar references: the camera roll and the human eye. The grid of thumbnails, the logic of image selection and the modular structure of visual organisation all informed the identity system, while the eye introduced a more human idea of perception. Together, those references helped express MediaViz’s ambition to make AI image analysis feel more intuitive, nuanced and useful.

MediaViz graphic pattern based on pixels, image grids and selection states

MediaViz conference lanyard and event badge application

From there, we developed a visual system built around grids, pixels and selection states, with the eye motif appearing throughout as a simple shorthand for recognition and image understanding. At the centre of the identity is a logomark constructed from a modular grid, subtly forming both an "M" and a "V". The result feels ownable and intelligent while remaining clear, simple and highly legible.