Perfectly Clear

Perfectly Clear is renowned as the world leader in intelligent image correction, with their technology automatically enhancing over a billion photos annually. The company develops automated photo and video correction software, driven by scientific research and artificial intelligence. Their software integrates seamlessly into any company's ecosystem, providing instant and accurate enhancements for photos and videos. Bodkin faced the challenge of presenting their sophisticated and diverse software in a way that was both easy to understand and appealing.

Client
Perfectly Clear
Year
2024
Role
Brand IdentityVisual IdentityBrand GuidelinesUI/UX DesignProduct DesignWebsite DesignWebsite Development
A tablet uses Perfectly Clear for image correction on a mountain photo; a phone shows a deer. Brand identity logo appears above.
A smartphone screen displaying app icons like Notes and Health, all captured with Perfectly Clear for sharpness and strong brand identity.
A smartphone displays the Perfectly Clear photo editing app with a portrait of a woman posing outdoors, adjusting her hair.
A green book titled Pixel Perfect with a purple flower, showcasing brand identity, partially slid from a matching case on a dark surface.

The logo encapsulates Perfectly Clear's objective — a lens viewfinder shaped like a 'P' paired with a rounded, geometric typeface that conveys precision, modernity and a touch of futurism.

Aurora borealis glows over a mountain and lake at night, with the Perfectly Clear logo centered to highlight its brand identity.
Logos for Perfectly Clear SDK, QuickServer, WebApi, and Container highlight brand identity on a black background with orange and white text.
Black geometric shapes form a repeating diamond pattern on a bright teal background, enhancing modern brand identity.
A laptop displays Perfectly Clear's AI image correction and video enhancement website, enhancing brand identity through advanced photo editing tools.
Two dark business cards showcase Perfectly Clear's brand identity; one features a geometric logo, the other Alex Jordan's contact info.
Misty mountains at dawn with a white square frame icon, ideal for photography or showcasing Perfectly Clear image correction.
A billboard shows a sharp mountain lake photo beside a pixelated version. Text reads, Join the Resolution—with Perfectly Clear app design.
A billboard shows a breakdancer in vibrant lighting with the text Think outside the frame and a Perfectly Clear app design slogan for photo software.
A square logo with rounded corners appears in brand colours, revealing parts of the word Perfectly Clear as part of its brand identity.
Perfectly Clear brand materials

We addressed all of Perfectly Clear's design needs, from marketing materials and app design to a completely redesigned website — making highly complex software accessible to busy customers.

Digital billboard in a subway station displays a woman crouching with the text Perfectly Clear and Go beyond the Frame, highlighting sleek UI.
Two folders with a toucan on a mossy branch, Join the Revolution—a Perfectly Clear, nature-themed UI for your website.
An open teal envelope reveals a VisionCon 2024 invitation card, hosted by Perfectly Clear—visit our website for UI event details.
The top of the Golden Gate Bridge against a pink sky, with a white Perfectly Clear logo centered above it for your website UI.
A smiling young woman with wavy hair is framed by colorful lights, showcasing Perfectly Clear's vibrant brand identity below her.
Smiling person with a colorful flower crown on yellow, framed by white corners. Perfectly Clear elevates your brand identity—capture that smile!
Three women with different skin tones are shown, highlighting Perfectly Clear skin with bold white text as part of our brand identity.
A black laptop on a dark surface displays the Perfectly Clear website, showcasing strong brand identity and a photo of two women.