Their software integrates seamlessly into any company's ecosystem, providing instant and accurate enhancements for photos and videos. Serving a wide array of clients, from mobile phone manufacturers to large-scale printing companies, Perfectly Clear's solutions are globally acclaimed for their image correction capabilities.

Bodkin faced the challenge of presenting Perfectly Clear’s sophisticated and diverse software in a way that was both easy to understand and appealing. The logo we designed encapsulates this objective, featuring a simple lens viewfinder shaped like a "P" paired with a rounded, geometric typeface that conveys precision, modernity, and a touch of futurism. At first glance, the logo appears friendly and straightforward, but its blend of rounded and sharp edges, along with the gaps in the viewfinder and the "P," invites deeper exploration of the intricate details. This was the initial step in transforming the company’s complex software into a clear, inviting design language that both guides and inspires their customers.

 
The Perfectly Clear logo evolved into a comprehensive brand identity, utilizing inspiring and 'future-forward' colors and shapes across multiple touchpoints. The brand identity was crafted to be versatile enough to stand out in the crowded field of image retouching companies, yet subtle enough to highlight and not overshadow the core language of the company—photography.

We addressed all of Perfectly Clear’s design needs, from marketing materials and app design to a completely redesigned website. The website was developed after research into the best practices for business-to-business sites, tasked with the challenge of making highly complex software accessible to busy customers. We updated the existing Wordpress setup with a fully customized WordPress theme and full front-end editing capabilities, enabling their team to easily update and reorganize the website as needed. Our collaboration with Perfectly Clear continues as we work together to ensure brand consistency across all platforms.