[
  {
    "slug": "brand-strategy",
    "url": "https://www.bodkin.studio/brand-strategy",
    "label": "Brand strategy",
    "summary": "Brand strategy, positioning, naming, and narrative from a senior team near Bath. Clear thinking that shapes every decision that follows.",
    "capabilities": [
      {
        "title": "Positioning",
        "description": "Defining what the business stands for, who it is for, and what makes it distinct."
      },
      {
        "title": "Narrative and messaging",
        "description": "A clear story the team can use, not a tagline waiting to be forgotten."
      },
      {
        "title": "Naming",
        "description": "Names for new ventures, products, and sub-brands that will hold up over time."
      },
      {
        "title": "Audience and proposition",
        "description": "Sharper thinking about who the work is for, and what they actually need."
      },
      {
        "title": "Brand architecture",
        "description": "Clarifying how parent brands, products, and sub-brands relate."
      },
      {
        "title": "Workshops and alignment",
        "description": "Working sessions that move leadership teams from disagreement to a shared direction."
      }
    ],
    "faq": [
      {
        "question": "What does a brand strategy project actually produce?",
        "answer": "A clear position, core messaging, naming where needed, and a narrative the whole business can use. It is the thinking that makes every design and marketing decision afterwards faster and more consistent."
      },
      {
        "question": "How long does brand strategy take?",
        "answer": "Most strategy engagements run four to eight weeks, depending on how many stakeholders are involved and how much research is needed. We will give you a clear timeline as part of the proposal."
      },
      {
        "question": "Do we need strategy before identity or web design?",
        "answer": "Usually, yes. Identity and websites built without a position underneath tend to get revisited within a couple of years. Strategy first means the creative work has something to aim at."
      },
      {
        "question": "Can you work with a strategy we already have?",
        "answer": "Yes. If you have existing positioning or brand work, we pressure-test it rather than starting again, and build the identity or digital work on top of it."
      },
      {
        "question": "Where are you based?",
        "answer": "Our studio is at Glove Factory Studios, a short drive from Bath, Bradford-on-Avon, and Bristol. You can read more about our design agency services near Bath."
      }
    ]
  },
  {
    "slug": "brand-identity",
    "url": "https://www.bodkin.studio/brand-identity",
    "label": "Brand identity",
    "summary": "Brand identity design from a branding agency near Bath. Positioning, naming, logo, and visual systems for businesses that have outgrown how they look.",
    "capabilities": [
      {
        "title": "Positioning and messaging",
        "description": "Clear thinking, expressed in language the team can actually use."
      },
      {
        "title": "Naming and verbal identity",
        "description": "Names, taglines, and tone that feel true to the business."
      },
      {
        "title": "Logo and wordmark design",
        "description": "Marks drawn with care, not pulled from familiar tropes."
      },
      {
        "title": "Visual systems",
        "description": "Colour, type, grids, and imagery built to work together."
      },
      {
        "title": "Brand guidelines",
        "description": "Useful guidance that helps teams make better decisions."
      },
      {
        "title": "Launch and rollout",
        "description": "Key assets delivered with consistency from the outset."
      }
    ],
    "faq": [
      {
        "question": "What does a brand identity project usually include?",
        "answer": "Positioning and core messaging, naming where needed, logo and wordmark, type and colour systems, imagery direction, and a set of working guidelines. Scope flexes around what the business actually needs."
      },
      {
        "question": "How long does a brand identity project take?",
        "answer": "Most run between eight and sixteen weeks, depending on scope and how many stakeholders are involved. We will give you a clear timeline as part of the proposal."
      },
      {
        "question": "Do you work with in-house design teams?",
        "answer": "Often, yes. We work alongside in-house brand leads, marketing teams, and CMOs as a senior creative partner rather than replacing the team."
      },
      {
        "question": "Will the identity work across our website and product?",
        "answer": "Yes. We design identities that hold together across brand, web, and digital product, because we work across all three."
      },
      {
        "question": "Where are you based?",
        "answer": "Our studio is at Glove Factory Studios, a short drive from Bath, Bradford-on-Avon, and Bristol. You can read more about our design agency services near Bath."
      }
    ]
  },
  {
    "slug": "web-design-bath",
    "url": "https://www.bodkin.studio/web-design-bath",
    "label": "Website design and development",
    "summary": "Web design near Bath for ambitious businesses. Fast, accessible websites grounded in clarity, craft, and long-term value.",
    "capabilities": [
      {
        "title": "Information architecture",
        "description": "Clear structures that make the site easier to use and easier to grow."
      },
      {
        "title": "Website design",
        "description": "Thoughtful visual design grounded in the wider brand system."
      },
      {
        "title": "Front-end development",
        "description": "Fast, accessible builds with proper attention to detail."
      },
      {
        "title": "CMS setup",
        "description": "Editing experiences that are flexible, useful, and not a chore."
      },
      {
        "title": "Performance and accessibility",
        "description": "Handled as part of the build, not as an afterthought."
      },
      {
        "title": "Ongoing support",
        "description": "Refinement, iteration, and continued improvements after launch."
      }
    ],
    "faq": [
      {
        "question": "What technology do you build with?",
        "answer": "We typically build with Astro for static and content-led sites, and headless CMSs such as Sanity or Storyblok where editors need flexibility. For e-commerce we work with Shopify or headless equivalents. The choice follows the brief, not the other way round."
      },
      {
        "question": "How do you handle accessibility?",
        "answer": "We aim for WCAG 2.2 AA conformance on every site we build, and we test with CollectivAlly, an accessibility tool we have helped develop. Performance and Core Web Vitals are considered from the start, not treated as late-stage fixes."
      },
      {
        "question": "Will my team be able to edit the site?",
        "answer": "Where a CMS is needed, yes. We structure editing around how your team actually works, so the site is easy to maintain without becoming messy."
      },
      {
        "question": "Can you take over an existing website?",
        "answer": "Often, yes. We frequently inherit sites that have grown unevenly. We will audit honestly before we propose anything."
      },
      {
        "question": "Do you visit clients in Bath?",
        "answer": "Yes. We meet clients in Bath regularly, and on-site when a project benefits from it."
      }
    ]
  },
  {
    "slug": "digital-product-design",
    "url": "https://www.bodkin.studio/digital-product-design",
    "label": "Digital product design",
    "summary": "Digital product and UX design for complex software, dashboards, and SaaS. Design systems, flows, and interfaces built with engineering teams.",
    "capabilities": [
      {
        "title": "UX research and flows",
        "description": "Understanding what users are trying to do, and where the experience gets in the way."
      },
      {
        "title": "Information architecture",
        "description": "Clearer structure, hierarchy, navigation, and states."
      },
      {
        "title": "UI design",
        "description": "Interfaces with clarity, character, and consistency."
      },
      {
        "title": "Design systems",
        "description": "Components and patterns teams can keep building with."
      },
      {
        "title": "Prototyping",
        "description": "Useful prototypes for testing and decision-making."
      },
      {
        "title": "Engineering handover",
        "description": "Files, specs, and collaboration that help teams move into build."
      }
    ],
    "faq": [
      {
        "question": "Do you only work on greenfield products?",
        "answer": "No. Most of our work is on products that have grown unevenly and need rework, restructuring, or a proper design system before the next phase."
      },
      {
        "question": "How do you work with engineering teams?",
        "answer": "Closely. We design in parallel with build, share work in code where the engagement calls for it, and treat handover as continuous rather than a single milestone."
      },
      {
        "question": "Can you build a design system from scratch?",
        "answer": "Yes. See our brand systems and design systems work."
      },
      {
        "question": "Do you work with B2B SaaS specifically?",
        "answer": "Often, yes. Recent product work includes YakChat, Perfectly Clear, MediaViz, and AlixPartners."
      },
      {
        "question": "Do you work with teams outside the UK?",
        "answer": "Yes. Product engagements regularly run with teams in the US and Europe, working remote-first with on-site visits where useful."
      }
    ]
  },
  {
    "slug": "brand-systems",
    "url": "https://www.bodkin.studio/brand-systems",
    "label": "Brand systems",
    "summary": "Brand systems, design systems, guidelines, and rollout for in-house teams. Built to scale with clarity, rigour, and long-term value.",
    "capabilities": [
      {
        "title": "Brand architecture",
        "description": "Clarifying how parent brands, products, and sub-brands relate."
      },
      {
        "title": "Design systems",
        "description": "Foundations, components, and patterns across digital and print."
      },
      {
        "title": "Guidelines",
        "description": "Clear, practical documentation built around real usage."
      },
      {
        "title": "Template libraries",
        "description": "Tools for presentations, social, editorial, and campaign work."
      },
      {
        "title": "Generative and dynamic tooling",
        "description": "Useful systems that help teams produce more with consistency."
      },
      {
        "title": "Rollout and training",
        "description": "Support to help teams adopt the system properly."
      }
    ],
    "faq": [
      {
        "question": "What is the difference between a brand system and brand guidelines?",
        "answer": "Guidelines are documentation. A brand system is the underlying structure: foundations, components, tooling, and asset libraries that make the guidelines usable in practice."
      },
      {
        "question": "Who is this work for?",
        "answer": "In-house brand and design leads, heads of marketing, and design ops teams managing a brand across multiple people, regions, or touchpoints."
      },
      {
        "question": "Can you build generative or dynamic tooling?",
        "answer": "Yes. Recent examples include a generative brand tool for AlixPartners, designed in close partnership with their internal team."
      },
      {
        "question": "Will the system work across digital and print?",
        "answer": "Yes. We build foundations that hold up across both, with components and templates designed for real day-to-day use."
      },
      {
        "question": "Do you train teams on the system?",
        "answer": "Yes. Rollout, onboarding, and ongoing support can be built into the engagement, so the system is understood and used properly after handover."
      }
    ]
  },
  {
    "slug": "design-studio-bath",
    "url": "https://www.bodkin.studio/design-studio-bath",
    "label": "Design agency near Bath",
    "summary": "Bodkin is a design agency near Bath, creating brand identities, websites, and digital products for ambitious businesses in Bath, Bristol, and across the UK.",
    "capabilities": [
      {
        "title": "Brand strategy and positioning",
        "description": "Clear thinking before design decisions are made."
      },
      {
        "title": "Brand identity design",
        "description": "Identities with character, clarity, and staying power."
      },
      {
        "title": "Website design and development",
        "description": "Well-built sites that are fast, accessible, and easier to manage."
      },
      {
        "title": "Digital product and UX design",
        "description": "Interfaces and systems shaped around real use."
      },
      {
        "title": "Brand and design systems",
        "description": "Guidelines, components, and templates that help teams scale."
      },
      {
        "title": "Art direction",
        "description": "Photography, illustration, and campaigns tied back to the core brand."
      }
    ],
    "faq": [
      {
        "question": "Where is Bodkin based?",
        "answer": "Our studio is at Glove Factory Studios, a short drive from Bath, Bradford-on-Avon, and Bristol. We meet clients in Bath regularly and visit on-site when a project benefits from it."
      },
      {
        "question": "Do you only work with businesses in Bath?",
        "answer": "No. Much of our recent work has been with businesses in Bath, Bristol, and the South West, but we also work with teams across the UK and internationally."
      },
      {
        "question": "What kind of businesses do you usually work with?",
        "answer": "Founder-led companies, growing teams, and in-house brand or product teams. Sectors range from skincare and consumer brands to B2B software, professional services, and cultural projects."
      },
      {
        "question": "What does a typical engagement look like?",
        "answer": "Most projects start with a scoping conversation, followed by a written proposal shaped around the brief. Some engagements focus on one discipline, such as brand identity or a website. Others join up brand, web, and digital product work into a longer relationship."
      },
      {
        "question": "How do I get a quote?",
        "answer": "Get in touch through our contact page. We will usually come back with a few questions, then prepare a written proposal with scope, timeline, and cost."
      }
    ]
  }
]